ECOSOL (Social Economy)
Executive Summary
My business is called ECOSOL as in Spanish is Economía Social (Social Economy), like a name test. It is focused on helping low resources people who has lack of access to education and cannot find a proper job into the market labor opportunities causing them pass though economic problems.
In Peru there are many poor communities spread around inside its capital Lima but also in different regions of the country, where unemployment or underemployment has raised because the lack of employment opportunities for non-education people. However, Peru is not the only country which suffers from this kind of socioeconomic characteristics; Mexico and Bolivia also has most of its population into this type of low socioeconomic levels.
That is why; ECOSOL is offering two kinds of programs. On one hand we will provide training programs in certain economic activities according to the market needs and interest people who will be learning those activities in order to insert them into the market job opportunities and improve their life standard.
On the other hand, we will provide business projects development to people who have not begin their business yet but want to and also to entrepreneurs who have already a micro business but have not developed it at all and might not even be formal.
ECOSOL will be the solution for that kind people who are looking for self-development and have no access to education but have the spirit to growth and improve their life quality, either by working in a decent job or by beginning or developing their business idea into the market.
After spreading its position in Peru, ECOSOL will establish two branch offices in the main cities of México and Bolivia, but without starting local service operations. Instead, after those branches identify the local market opportunities in different sectors of the country, subsidiaries will be located there in order to establish full contact with people, government and other kind of institutions.
Diana Martinez-Ramos (soulperu@gmail.com; a01167220@itesm.mx)