Cátedra de Investigación CEMEX – Tecnológico de Monterrey Monterrey, N.L. 25 de Enero, 2012 Agradecimiento Kick Off 2012 Estimados Investigadores, Queremos felicitarles por su contribución al exitoso evento de Kick-Off de la cartera de proyectos 2012 de la Cátedra de Investigación CEMEX- ITESM. Gracias a sus aportaciones, el evento resultó bien concurrido, substancial y ágil. ...
Past projects: Emerging capabilities in Manufacturing companies Supply Chain Analysis & Distribution Centre Development Logistic, Re-engineering, Optimization and Supply Chain Strategies Sap R/3 implementation in garments industry Business Process Re-ingeniering in wiring & electric components producer Process development in Heating Elements manufacturer Manufacturing cost management in Plastic Injection Industry Hearthis post ...
Abstract: This article reports supply chain disruption cases in a foreign subsidiary caused by a high power distance in Mexican culture that in combination with a unidirectional and determined management style of German expatriates hinders early reports of deviations. Cases are analyzed based on supply chain disruption mitigation and risk literature. Keywords: Supply Chain Disruptions, ...
Abstract: One of the considerations for manufacturing transfers is the overall production cost gained from such location. Hence, foreign plants would compete for projects based on economic figures they are able to produce under the specific interaction of subsidiary capabilities and location characteristics. If HQ grants a mandate, it is expected that projected figures come ...
Abstract: The concept of doing business for the base of the economic pyramid proposes several reasons for which foreign subsidiaries operating in emerging economies, need to craft their own product strategies. Not only because they face adverse business conditions that are atypical and can hardly be endured by knowledge generated in developed countries but also, ...
Abstract: conventional internationalization cases are those carried out by companies from developed to undeveloped countries all over the globe; despite this pattern, there have been remarkable cases of companies from emerging countries that not only went international but also became world leaders. These companies took advantage of their position in the home country and learned ...
Abstract The speed of changes in the global business environment has pushed European multinationals to employ staff of its subsidiaries abroad to take over some corporate activity in a third country. This is the case with Latin American executives working in China, which face not only the culture shock, but are immersive in a complex ...
Team: Ana Paola de Luna Claudia Hernández Jessica Quezada Antonio Vela Topic: ConAgra Foods is interested in breaking the barriers of consumption within thecategory: Salty Sweet Vs, for which a study was made by which evaluated 22 newflavors and chipotle was a favorite. Hearthis post ...
Team: Leslie Basurto Zoe Reynoso Felipe Cruz A. Maribel Reyes Topic: Strategic Plan to take the premium brand of Purina, Dog Chow, to the Colombian Market, where the pet population and caring for pets trend is growing interestingly. Goals: Take Dog Chow to Colombian Market Accelerate Calorific Coverage. Market Growth. Grow Market Share. Grow Sales ...
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