Abstract: Conforme la tecnologÃa se va haciendo presente en nuestras vidas de forma cotidiana, ésta no solo va teniendo más relevancia en las decisiones del consumidor, sino que cambia también la manera de hacer negocios. Por esta razón, las empresas han integrado a sus estrategias de producto – mercado los planes de ruta para el ...
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As part of its Executive MBA, Tecnologico de Monterrey held a 2 days seminar in Medellin and Bogota Colombia about ‘International Business Environment and Regional Emerging Scenarios’ with the participation of Omar Salgado (Tecnologico de Monterrey), José Carlos RamÃrez (Volkswagen de México) and Yongjiang Shi (University of Cambridge). Speaker: Dr. Yongjiang Shi Email: ys@eng.cam.ac.uk Dr ...
As part of its Executive MBA, Tecnologico de Monterrey held a 2 days seminar in Medellin and Bogota Colombia about ‘International Business Environment and Regional Emerging Scenarios’ with the participation of Omar Salgado (Tecnologico de Monterrey), José Carlos RamÃrez (Volkswagen de México) and Yongjiang Shi (University of Cambridge). José Carlos RamÃrez Sanchez email: jose1.ramirez@vw.com.mx BA ...
The Mexican subsidiary of Road Track participated in a Capstone Seminar for MBA Students at Monterrey Tech. The company gave a talk about its activities in Mexico and exposed to students current problems this company is having while operating in Mexico. After the talk, students were split into groups in order to analyse the exposed ...